A couple of weeks ago I was casually chatting with a friend, masks on, social distance, the usual stuff. He was telling me how he was trying to, and I quote, detox from the broker app he was using. I asked him about the meaning of the word detox in this particular context, worrying that he might go broke, but nah: he told me that he was constantly trading. "If a particular stock has been going up for more than one hour or so and I'm already over the 1% profit threshold then I sell", he said, "among other personal rules I've been following". Leaving aside the slight pseudoscientific aspect of those rules, I understood what he meant by detox: following them implied checking the phone an astronomically high number of times.

Suneel Grover is an Advisory Solutions Architect supporting digital intelligence, marketing analytics and multi-channel marketing at SAS. By providing client-facing services for SAS in the areas of predictive analytics, digital analytics, visualization and data-driven integrated marketing, Grover provides technical consulting support in industry verticals such as media, entertainment, hospitality, communications, financial services and sports. In addition to his role at SAS, Grover is an professorial lecturer at The George Washington University (GWU) in Washington DC, teaching in the Masters of Science in Business Analytics graduate program within the School of Business and Decision Science. Grover has a MBA in Marketing Research & Decision Science from The George Washington University (GWU), and a MS in Integrated Marketing Analytics from New York University (NYU).